user-centred design Research consultancy
welcome
At Utilising Insights we understand the importance of user-centred design and how it’s the key to successful products. Led by an experienced professional with a deep background in neuropsychology and investigative psychology, we offer specialised user research services for both the public and private sectors.
Our experience lies in creating intuitive and inclusive digital environments that meet GDS standards and benefit everyone. We cater to start-ups and large businesses, offering strategic support and consultation services.

Hello, I’m Annaliese and I am the founder of Utilising Insights Ltd., a user-centred design consultancy. My fascination with observing, studying, and interpreting human behaviour, inspired by Sherlock Holmes, led me to earn a First-Class Honours degree in Neuropsychology and an MSc in Investigative Psychology with Distinction.
Our Services
At Utilising Insights Ltd., we offer a wide array of consultancy and user research career guidance services that cater to your unique needs.

Mentoring and Coaching
I offer flexible and tailored support to user researchers and individuals wanting to transition in to user centred design professions. You can choose whether you would like mentoring or coaching, one off or regular sessions.

User Research Training
I provide tailored training to individuals to help you prepare for your career journey. I also create and deliver training to groups within businesses so, if you or your business could benefit from user research training please contact me to discuss.

Career Progression Support
For those interested in a career in user centred design research or, if you’re looking to take the next step in your career I offer cv/portfolio reviews and pilot interviews to help you feel prepared to make that application!

Business Consultancy
For businesses, we provide consultancy services to integrate user centred design (UCD) into your processes and promote a user centred culture within your organisation. Whether you’re a start-up looking for guidance or a larger enterprise seeking to improve your digital and UCD maturity, we are here to help.
What People Say
“Annaliese doesn’t only have excellent research skills but is also great at creating training materials and delivering these at the right pace. She is an excellent coach and mentor in the field of user research and devising strategies!”
— Zaffreen Akhtar, Head of User Research at HM Land Registry
Research Publications:
- Research internship in Health Psychology on the effects of social network on stress – Friendships Make the Heart Grow Stronger: Does Social Support Help the Heart Cope Better In the Trier Social Stress Test Paradigm co-authored by Annaliese Lamb
- Blog post on HMRC.gov on the topic of ‘Making sure everyone can use the service’ co-authored by Annaliese Lamb
Contact Us
We would love to hear from you. Whether you’re looking to start a career in user research, seeking training, or need consultancy for your business, feel free to get in touch.